Current Role

Philip Morris International, Tokyo, Japan

• Data Scientist, April 2025 - Present
  • Developing consumer segmentation models to enhance targeted marketing strategies by using advanced clustering techniques, Treasure Data workflows and AWS storage containers.
  • Designing sentiment analysis and topic modeling pipelines with Large Language Models from HuggingFace to extract actionable insights from Japanese consumer data.
  • Implementing first-touch and multi-touch attribution models to optimize marketing campaign performance and resource allocation.

Research

• Assessing the Impact of Public Policy on Youth Career Trajectories in Armenia (2024, Ph.D. Thesis Chapter. Hitotsubashi University.)
  Analyzing how Government policy shapes career paths for Armenian youth, leveraging panel data and Difference-in-Differences (DiD) analysis.
• Investigating the Influence of ICT Sector Expansion on Career Choices among Young Armenians (2024, Ph.D. Thesis Chapter. Hitotsubashi University.)
  Exploring the role of ICT sector growth in influencing STEM and non-STEM career decisions among young Armenians, with a focus on educational and economic factors.
• The Impact of Remittances Across All School Enrollment Rates in Post-Soviet States: A Panel Data Analysis (2024, Ph.D. Thesis Chapter. Hitotsubashi University.)
  Examining the effect of remittances on primary, secondary, and tertiary school enrollment rates across post-Soviet states using fixed effects regression models.
• The Link Between Artists' Online Popularity and the Value of South Korean Entertainment Companies (2023, Academy of Management Journal Paper Development Workshop, Kyoto, Japan, 15 April, 2023)
  Studying the correlation between artists' presence on X platform and the operating income of South Korean entertainment firms.
• The Role of Remittances and Youth Unemployment Rates in University Enrollment: Evidence from Post-Soviet Republics (2022, Master's Thesis, 4th International Conference on Social Sciences, Humanities and Arts, 23 April, 2023, DOI: 10.13140/RG.2.2.21654.01601/2)
  Analyzing how remittances and unemployment influence university enrollment in post-Soviet republics using pooled OLS and fixed effects regression models.
• The Korean Issue in Modern International Relations: From Conflict's Origin to Current Prospects of Resolution (2017, Bachelor's Thesis, DOI: 10.13140/RG.2.2.12603.28969)
  Exploring the historical and contemporary dynamics of the Korean Peninsula's international relations.